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Working in partnership with Norfolk farmers, all of HG Blake Norfolk reared beef comes from Farm Assured farms across the county. Utilising the natural beauty and rich fertile grazing, synonymous with the area for centuries, and marrying with quality agriculture and the production of excellent livestock.
Sourcing cattle direct from local farmers means we can offer our customers the guarantee that our beef is reared on Norfolk farms and therefore we can offer full traceability on all animals from farm to final sale.
Norfolk’s history is steeped in farming heritage and agricultural expertise and has been a well established farming county since before 1750. This is in part thanks to the unique rich grazing marsh-land fed by the Norfolk Broads which have provided Norfolk with some of the best farmland in the country.

All of H G Blake’s Norfolk reared beef is progressively chilled to 5° C within 48 hours of slaughter to improve and guarantee a consistent product that is tender and avoids such issues as cold shortening. To further our commitment to producing a quality product, we ensure all our ‘reared in Norfolk’ beef is hung on the bone for a minimum of 10 days. Ensuring correct maturation provides our beef with excellent flavour and tenderness.

The length of time a carcase or cut is kept in the refrigerator depends on the breed or customers’ requirements. Most of our customers and consumers prefer a 21-day hanging period. This can take place either at our facility or at your local butcher.

We have a strict selection process for our cattle to guarantee quality and consistent results. All our carcasses fall under a weight range of between 260-400 Kg and all are under 30 months of age. All carcases must fall within a minimum MLC Classification O+ for confirmation and between 3 and 4H for fat covering.
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Quality Standard Beef is produced to higher standards than required by law from a supply chain which is fully assured and independently inspected at every stage. The EBLEX Quality Standard beef scheme includes additional requirements, which are above current commercial and legal standards applicable to the production of beef.

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Producer Case Study

Alan Peck

Alan’s prize-winning continental Limousin cattle can be seen grazing on lush pastures in front of the beautiful and historic National Trust property, Blickling Hall, near Aylsham, Norfolk, along with other notable estates across the County.

Our philosophy is simple: “Traceability is crucial and key to our success. All of my cattle come from a single source in Yorkshire.”

We like to think of Alan as a Nursery farmer, rearing and nurturing his herd up until the time they move on from him to be finished on rich Norfolk marshland and the like. Alan is passionate about animal welfare and has a name for all of the cattle whilst they are in his care.

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