EAST ANGLIAN PRIME BEEF
At The Forefront Of Sustainable Beef Production
All products are labelled with the East Anglian Prime Beef logo to give our customers the confidence they are getting premium, sustainably produced and healthy eating beef from the highest welfare and food safety standards!
Beef With Heritage
East Anglia has long been recognised as an area of outstanding natural beauty, managed for centuries through sustainable cattle grazing.
Extensive farming across the marshland pastures have played an instrumental part in preserving this diverse habitat and its wildlife. These rich pastures have become renowned for producing some of the most natural and premium quality beef in the whole of the UK.
The combination of a premium, naturally reared product with traditional butchery craftmanship is what gives our beef the excellent reputation it has earnt.
For 60 years HG Blakes has developed trusted, long lasting connections with dedicated farmers who share our values in producing high quality cattle from traditional farming methods.
Working directly with small, local producers ensures the quality and consistency of beef they are rearing. A close relationship gives us the guarantee of full traceability from farms adhering to the strictest welfare standards, producing beef you can trust!
‘There is no one who loves and respects animals more than I do’ – Jane Blake
Mrs Jane Blake – Chairwoman of HG Blake
As Nature Intended
Our cattle mature and grow naturally whilst grazing on rich and fertile pasture for most of the year, finishing on a forage based diet throughout the winter months.
Our animals live relaxed and stress free lives, grazing the meadows and marshlands of East Anglia. Grass fed beef offers a more nutritious, tasty and hormone free product which is rich in Omega 3 and reduced saturated fats.
Caring For The Environment
Sustainable grazing has become increasingly important for maintaining the pastures and marshland which surround East Anglia, preserving unique habitats for vulnerable wildlife species.
Our cattle have a vital role in maintaining permanent pastures which in turn play their part in climate change mitigating factors such as carbon sequestration.
East Anglia Prime cattle have a tiny carbon footprint, feeding naturally on grass for most of the year with only short distances to travel to our facilities. This sets our ecofriendly beef aside from intensively reared and imported products.
Our team of expert butcher’s take the process from the pasture straight to the fridge. We hand pick the very best quality cuts, striving for optimum confirmation, fat coverage and intermuscular marbling.
Carcasses are chilled to 5 degrees within 48 hours to ensure optimum quality is maintained.