EAST ANGLIAN PRIME BEEF

At The Forefront Of Sustainable Beef Production

All products are labelled with the East Anglian Prime Beef logo to give our customers the confidence they are getting premium, sustainably produced and healthy eating beef from the highest welfare and food safety standards!

Beef With Heritage

East Anglia has long been recognised as an area of outstanding natural beauty, managed for centuries through sustainable cattle grazing.

Extensive farming across the marshland pastures have played an instrumental part in preserving this diverse habitat and its wildlife. These rich pastures have become renowned for producing some of the most natural and premium quality beef in the whole of the UK.

The combination of a premium, naturally reared product with traditional butchery craftmanship is what gives our beef the excellent reputation it has earnt.

Passionate Farmers

For 60 years HG Blakes has developed trusted, long lasting connections with dedicated farmers who share our values in producing high quality cattle from traditional farming methods.

Working directly with small, local producers ensures the quality and consistency of beef they are rearing. A close relationship gives us the guarantee of full traceability from farms adhering to the strictest welfare standards, producing beef you can trust!

As Nature Intended

Our cattle mature and grow naturally whilst grazing on rich and fertile pasture for most of the year, finishing on a forage based diet throughout the winter months.

Our animals live relaxed and stress free lives, grazing the meadows and marshlands of East Anglia. Grass fed beef offers a more nutritious, tasty and hormone free product which is rich in Omega 3 and reduced saturated fats.

Caring For The Environment

Sustainable grazing has become increasingly important for maintaining the pastures and marshland which surround East Anglia, preserving unique habitats for vulnerable wildlife species.

Our cattle have a vital role in maintaining permanent pastures which in turn play their part in climate change mitigating factors such as carbon sequestration.

East Anglia Prime cattle have a tiny carbon footprint, feeding naturally on grass for most of the year with only short distances to travel to our facilities. This sets our ecofriendly beef aside from intensively reared and imported products.

All of H G Blake’s prime beef is progressively chilled to 5° C within 48 hours of slaughter to improve and guarantee a consistent product that is tender and avoids such issues as cold shortening.

To further our commitment to producing a quality product, we ensure all our ‘East Anglian Prime Beef’ is hung on the bone for maturation, resulting in beef with excellent flavour and tenderness.

We have a strict selection process for our cattle to guarantee quality and consistent results. All our carcasses fall under a weight range of between 260-400 Kg and all are under 30 months of age. All carcases must fall within a minimum MLC Classification O+ for confirmation and between 3 and 4H for fat covering.

Find out more at www.mlcsl.co.uk

Quality Standard Beef is produced to higher standards than required by law from a supply chain which is fully assured and independently inspected at every stage. The EBLEX Quality Standard beef scheme includes additional requirements, which are above current commercial and legal standards applicable to the production of beef.

Find out more at www.eblex.org.uk

Traditional Butchery

Our team of expert butcher’s take the process from the pasture straight to the fridge. We hand pick the very best quality cuts, striving for optimum confirmation, fat coverage and intermuscular marbling.

Carcasses are chilled to 5 degrees within 48 hours to ensure optimum quality is maintained.

Assurances

HG Blake are proud to display all of our assurances and certifications. From Farm to Table, we can verify where our animals come from with full traceability to farm of origin.

Acoura Assurance
British Meat Processors Association
Red Tractor - Assured Food Standards
Soil Association Assured
AHDB Beef & Lamb Assurance
RSPCA Assured
MLC Services Assurance
View Assurances